Social Media Manager & Digital Campaign Specialist since Febraury 2016 for Big Peach Running Co.
Create a consistent brand and voice across all BPRC social media channel. (9 Facebook accounts, Instragram and Twitter) Create organic and paid social stragety to increase brand awareness and store traffic. Check out some of the graphics and content below!
Create a consistent brand and voice across all BPRC social media channel. (9 Facebook accounts, Instragram and Twitter) Create organic and paid social stragety to increase brand awareness and store traffic. Check out some of the graphics and content below!
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Paid Social Media
Create strategy and execute paid social campaigns through Facebook Power Editor using multiple objectives. Past campaigns include Canvas Holiday Shopping Guide, Offer Redemption, Local Awareness, Post Engagement, Video Views and Website Conversions utilizing core audiences, custom audiences (including email marketing), and lookalike audiences. Experience also include advanced Facebook pixel implementation, Product Catalog setup, Google Analytics and Ads Manager tracking for KPIs. Paid social experience includes Instagram & Twitter.
Create strategy and execute paid social campaigns through Facebook Power Editor using multiple objectives. Past campaigns include Canvas Holiday Shopping Guide, Offer Redemption, Local Awareness, Post Engagement, Video Views and Website Conversions utilizing core audiences, custom audiences (including email marketing), and lookalike audiences. Experience also include advanced Facebook pixel implementation, Product Catalog setup, Google Analytics and Ads Manager tracking for KPIs. Paid social experience includes Instagram & Twitter.
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Automated CRM Campaigns
Open rates from 20-54% Since April 2016 Reach over 20,000 6-Month Shoe Reminder Many of our guest wanted a reminder to know when it was time to buy new shoes. Enter the automated campaign! Intergrated with our POS system, the email is designed to make it easier for our guest to know when to come back for new shoes and gear. Thank You For Shopping With Us Never underestimate the effect of a simple campaign! That's why every new guest that shops with us knows how much we appreciate their visit. Including a review call-to-action gives us a chance to hear about their experience and interact on a more personal level. |
,Create, Connect and Engage. I am a top-notch social media strategist and manager with a track record of creating and implementing successful social media programs and campaigns. I constantly work to stay up-to-date with the latest trends and technologies for social media (organic and paid), digital marketing, and campaign strategy.
Skills include:
Social Management - Facebook, Twitter, Instagram, YouTube, Pinterest, Tumblr
CRM - MailChimp, Customer Connect
CMS - Wordpress, Facebook Business Manager, Hootesuite
Digital - Google Analytics, SEO, SEM
Creative - Canva, Basic HTML & CSS
Certifications:
Twitter Flight School, Google Analytics, Facebook Certified Buying Professional
Working Towards:
Google AdWords certification, Facebook BluePrint Planning certification
Experience:
8 years of writing, blog and social media experience for Gartley Violin Studio and Big Peach Running Co.
Skills include:
Social Management - Facebook, Twitter, Instagram, YouTube, Pinterest, Tumblr
CRM - MailChimp, Customer Connect
CMS - Wordpress, Facebook Business Manager, Hootesuite
Digital - Google Analytics, SEO, SEM
Creative - Canva, Basic HTML & CSS
Certifications:
Twitter Flight School, Google Analytics, Facebook Certified Buying Professional
Working Towards:
Google AdWords certification, Facebook BluePrint Planning certification
Experience:
8 years of writing, blog and social media experience for Gartley Violin Studio and Big Peach Running Co.
Additional Social & Digital Work
Big Peach Running Co. Facebook Page
Peachy Runs Twitter Page
Big Peach Running Co. Instagram Page
Big Peach Running Co. Midtown Store Facebook Page
Big Peach Running Co. Midtown Instagram Page
The Gartley Violin Studio website
Good Form Running E-Mail Campaigns
Newsletter E-mail Campaign
Big Peach Midtown Newsletter
CRM campaigns
Event e-mail campaigns
Atlanta Multisport contributor for Spring Apparel article March 2015
Social Media videos
Event and product CRM
Thank You Automated CRM
6-Month Shoe Reminder CRM
BPRC CRM campaign
Big Peach Running Co. Facebook Page
Peachy Runs Twitter Page
Big Peach Running Co. Instagram Page
Big Peach Running Co. Midtown Store Facebook Page
Big Peach Running Co. Midtown Instagram Page
The Gartley Violin Studio website
Good Form Running E-Mail Campaigns
Newsletter E-mail Campaign
Big Peach Midtown Newsletter
CRM campaigns
Event e-mail campaigns
Atlanta Multisport contributor for Spring Apparel article March 2015
Social Media videos
Event and product CRM
Thank You Automated CRM
6-Month Shoe Reminder CRM
BPRC CRM campaign
